The course covers a broad range of traditional techniques including drawing and visualising, painting and mixed media. The use of typography is integral to all projects, either hand rendered or computer generated. Professional graphics packages are used throughout the course, with a focus on Adobe Illustrator and Photoshop. There will be opportunities to develop animation and Web Design skills. The course is carefully structured to develop the skills you need and then gives you more freedom to develop your strengths and interests. Students produce work ranges from mixed media illustration, even using 3D elements, to highly technical web sites. The meaning and message of the work and the way that it communicates distinguishes this subject from other specialisms in art and design.